Trend of radio in pakistan?
In: Pakistan, Radio
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In: Pakistan, Radio
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HISTORY
In Pakistan, the public broadcaster is the state owned PBC which is short for "Pakistan Broadcasting Corporation." It consists of PTV (Pakistan Television) and Radio Pakistan. In the past PBC was funded publicly through money obtained from television, radio and VCR licensing. Radio Pakistan has stations covering all the major cities; it covers 80% of the country serving 95.5 Million listeners. It has world service in 07 languages daily.
Radio Pakistan is the official international broadcasting station of Pakistan. Radio Pakistan was able to start its external services on regular basis on 1949. As Pakistan is strategically located and is a close neighbor of China, India, Middle Eastern countries and Central Asia, it is necessary to use Radio Pakistan and its external services as an instrument to project the country's policies in true perspective so that a message of peace and friendship is disseminated to the world specially to its neighbors.
The programmes of External Services are so designed as to project Pakistan's view point on domestic and foreign policy issues. Another special aim of these services is to disseminate knowledge about the art, culture, history, values and way of life of its people among foreign listeners in order to generate feelings of friendship, goodwill and mutual understanding which help create an environment of peace and tranquility and make co-existence possible in the region. They broadcast in 16 languages: English, Chinese, Dari, Pushto, Hazaragi, Persian, Hindi, Gujarati, Tamil, Sinhala, Nepali, Turki, Russian, Turkish, Arabic, and Bangla.
Radio Pakistan continues to broadcast programmes which promote relations between Pakistan and organizations of which Pakistan is the member.
By the end of WWII, 95% of all homes had radios, but by the early 1950s television already had begun to erode its popularity. Radio stations began to shift their programming focus from news and story segments to mostly music. The introduction of the transistor radio was able to positively impact radio growth in the face of the threat of television by allowing for the production of cheap, portable radios that could be used in cars or outdoors. The 1970s and '80s saw the increasing popularity of FM stations because of better sound quality and innovative music programming. With FM's success, AM stations focused more on talk and news radio, and saw a continuing decline in listenership.
In Pakistan, the public broadcaster is the state owned PBC which is short for "Pakistan Broadcasting Corporation." It consists of PTV (Pakistan Television) and Radio Pakistan. In the past PBC was funded publicly through money obtained from television, radio and VCR licensing. Radio Pakistan has stations covering all the major cities; it covers 80% of the country serving 95.5 Million listeners. It has world service in 07 languages daily.
Radio Pakistan is the official international broadcasting station of Pakistan. Radio Pakistan was able to start its external services on regular basis on 1949. As Pakistan is strategically located and is a close neighbor of China, India, Middle Eastern countries and Central Asia, it is necessary to use Radio Pakistan and its external services as an instrument to project the country's policies in true perspective so that a message of peace and friendship is disseminated to the world specially to its neighbors.
The programmes of External Services are so designed as to project Pakistan's view point on domestic and foreign policy issues. Another special aim of these services is to disseminate knowledge about the art, culture, history, values and way of life of its people among foreign listeners in order to generate feelings of friendship, goodwill and mutual understanding which help create an environment of peace and tranquility and make co-existence possible in the region. They broadcast in 16 languages: English, Chinese, Dari, Pushto, Hazaragi, Persian, Hindi, Gujarati, Tamil, Sinhala, Nepali, Turki, Russian, Turkish, Arabic, and Bangla.
Radio Pakistan continues to broadcast programmes which promote relations between Pakistan and organizations of which Pakistan is the member.
By the end of WWII, 95% of all homes had radios, but by the early 1950s television already had begun to erode its popularity. Radio stations began to shift their programming focus from news and story segments to mostly music. The introduction of the transistor radio was able to positively impact radio growth in the face of the threat of television by allowing for the production of cheap, portable radios that could be used in cars or outdoors. The 1970s and '80s saw the increasing popularity of FM stations because of better sound quality and innovative music programming. With FM's success, AM stations focused more on talk and news radio, and saw a continuing decline in listenership.
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